Consumer KIDS!

Kids represent an important demographic to marketers because they have their own purchasing power, they influence their parents' buying decisions.
Today's kids have more autonomy and decision-making power within the family than in previous generations, so it follows that kids are vocal about what they want their parents to buy.
Kids are treated as targets they represent a large group of consumers and at the moment. They deserve to be protected but what are the limits? who can set them? I believe there should be some sort of control among advertisers. The rules should be clear and equal to every single advertiser.

Ads in schools traspass the limits, I think that kids can be influenced by brands but schools should get ads that are related to what they are there for that is to educate. So there should be a public interest above money making targets. Kids should come out first no matter what. Kids should be seen as future workers and not as future consumers. They need things to use everyday but they dont need to buy clothes shoes videogames every week. If parents are not there to take care of the decisions that they make every day as consumers then the government should protect them. Kids can be influenced by ads and that can cause an effect on the food they eat, the lifestyle that they have and even on the way they behave. I would encourage parents to do something about it.
The risk is everywhere and the difference between my generation and the kids that were raised using a computer is internet.

The Internet is an extremely desirable medium for marketers wanting to target children: It's part of youth culture. This generation of young people is growing up with the Internet as a daily and routine part of their lives. Parents generally do not understand the extent to which kids are being marketed to online. Kids are often online alone, without parental supervision. Unlike broadcasting media, which have codes regarding advertising to kids, the Internet is unregulated.

The influence not only occurs with food we can also see it on clothing. Little girls are treated as women they are approached as such. Girls are encouraged to grow up as fast as possible the older they think they are the better consummers they will be.

Local governments should get involved in these kind of actions. I believe the Federal Government needs more money on sales tax and therefore they believe that the economic effect will cause some sort of damage compared to the risk that kids go through with this marketing techniques .

http://www.youtube.com/watch?v=6PC9Dl1aC9o